In this article, we will be breaking down SEO, what it means, and how to do it properly. “SEO” stands for search engine optimization, which is any practice that is used to try to improve a website’s rank within the search engines. Over the years, SEO has changed somewhat, but one thing that has not changed is that it is the most powerful internet marketing tool out there. This subject is starting to receive more attention from the online world of business. The reason for this attention is that the more people you drive to your monetized platforms the more revenue you generate for your business.
SEO used to be more about keywords and excellent links, and while it partly still is, now the search engines are more focused on creating a positive user experience. The search engines are fine-tuning the algorithms to only reward the best websites and pages with a higher rank. This makes the serious internet marketer more money as well as the search engines themselves. People using Black Hat SEO techniques face stronger penalties than ever before. Google, for one, is cracking down on this, as seen when they create updates such as the Penguin update.
There are still many things you can do to improve your rank and the amount of traffic coming to your website. The first step is to produce quality, unique content. You want both entertaining and educational content for all of your viewers to enjoy. Keeping your information accurate and fun at the same time makes for a better user experience, and in turn, more traffic.
The next thing is to create at least three internal links for your new content. The goal is incorporating links that bring people to your other content that is related to the topic at hand. By doing this, you show a bit of confidence in your work, and you have more to offer beyond the first link the user has clicked on. The crawlers also like to see this. They will reward you with a higher rank as long as they are quality links that are relevant to your website.
The next step to boost your SEO is creating rich media. What this means is using media with lots of information such as internal links, alternative text, captions, and descriptions. These can all be used to help the user understand what the media is about. The same applies to the crawlers. They also like to see rich media.
In conclusion, we only suggest using sound techniques that have no risk of penalization (otherwise known as White Hat SEO techniques). The best websites today only use methods that take some time to work. However, these tactics are better, in the long run, bringing the sites more organic traffic and generating the site owners more money over time.